The designer.

Written with purpose,
never noticed.

Oliver is a content expert with over fifteen years of experience shaping how products speak to the people who use them — across consumer hardware, enterprise platforms, VR/MR, and generative AI.

The best content isn't just well-written — it's well-reasoned. It starts with the logic: the structure, the system, the decisions behind what gets said and when. Then comes the loom: finding the version of the truth that actually makes sense to the person reading it — turning dense product decisions, system states, and AI behaviors into language that feels obvious in hindsight.

15+ Years of
experience
92% Global consent rate
achieved through content
+108k Monthly active users
added annually
+126 Headsets converted
to multi-user daily

Meta Horizon — Add a profile

Highlights

Social Media Discovery & AI

Content design for cross-platform product integration and AI-powered features across one of the world's largest social platforms.

Youth Safety & Parental Controls

Owned content for an entire product pillar. Launched 10+ features, led growth experiments, and managed a 2,000+ string platform migration.

Enterprise Device & App Management

Sole content designer across three surfaces. Named the product, built terminology systems, and shaped every string from concept to launch.

Consumer Hardware — Voice Assistant

Led privacy consent content on consumer hardware. Drove a 53% migration from a legacy voice command through a single content-led initiative.

VR Onboarding & Family Growth

Led a 3-phase redesign of family onboarding across VR, mobile, and web. Converted shared headsets into multi-user households, driving +108k MAU annually and +126 headsets added daily.

Product Line Documentation

Owned end-to-end documentation across an entire consumer electronics portfolio — TV, audio, and computing. Promoted to manager and led a team of writers delivering accurate, launch-ready content across every product line.

Career

  1. 2021 – 2026

    Content Designer Meta · Facebook App, Reality Labs

    Built AI content-agent frameworks, prompt libraries, and brand-voice systems for on-brand generative content at scale across billion-user platforms. Led 10+ content-driven growth experiments (+12% WAU, +25% install lift, +30% re-engagement) and defined taxonomy and information architecture for Meta Portal, Quest for Business, and Horizon Worlds.

  2. 2016 – 2021

    Technical Writer Google · Display & Video 360, Ad Exchange

    Produced product copy, in-product messaging, email, and Help Center documentation for Display & Video 360 and Ad Exchange across global markets. Partnered with PMs, engineers, and researchers to reduce onboarding and setup friction, and owned content strategy and information architecture for multi-surface documentation.

  3. 2012 – 2016

    Technical Writer VIZIO · Smart TV, Audio, Computing

    Authored technical documentation and hardware setup guides across TV, audio, and computing product lines. Promoted to manager, mentoring a team of technical writers and partnering with product and marketing on launch-ready copy, packaging content, and documentation standards that reduced time-to-publish.

  4. 2011 – 2012

    Technical Writer D-Link · Wireless Routers & Switches

    Created technical documentation and hardware user guides for consumer and business networking products, and reviewed PR and marketing materials prior to global launch to maintain technical accuracy and brand voice across regions.